AI Insights · Timothy · January 2024
Top 5 Film & Television Apps on Android in South Africa Q4 2023
In Q4 2023, Netflix, Disney+, DStv, Viu, and Showmax 1.0 demonstrated varied performance in South Africa's Android market. Detailed insights reveal trends in downloads, revenue, and active users.
In Q4 2023, the performance of the top 5 Film & Television apps on the Android platform in South Africa highlighted interesting trends. The data provided by Sensor Tower showcases the weekly downloads, revenue, and active users for Netflix, Disney+, DStv, Viu: Dramas, TV Shows & Movies, and Showmax 1.0.
Netflix saw a fluctuation in weekly downloads, starting at approximately 50.5K in late September and peaking at around 70.6K the following week. The downloads then gradually decreased, stabilizing around 30K in December. Active users exhibited a steady growth trend, reaching around 870K by the end of December from an initial 792K.
Disney+ experienced a significant variation in weekly revenue, peaking at approximately $303.6K in late September and fluctuating throughout the quarter, ending at $225.3K in the final week of December. Downloads showed a decline from around 49.1K in early October to approximately 24K by the end of December. Active users maintained a consistent pattern, averaging around 400K.
DStv demonstrated notable fluctuations in weekly downloads, with a peak of approximately 51K in late October before stabilizing around 18K towards the end of the quarter. Active users showed a general upward trend, reaching around 488K by mid-December before slight fluctuations, ending the quarter at around 482K.
Viu: Dramas, TV Shows & Movies saw a modest increase in weekly revenue, peaking at approximately $4.9K in late November. Downloads exhibited a peak of around 41.2K in mid-October before declining to approximately 17K by the end of December. Active users showed some fluctuations but generally maintained a range between 400K to 480K throughout the quarter.
Showmax 1.0 experienced a dramatic drop in weekly revenue from approximately $17.9K at the end of September to negligible amounts in the subsequent weeks. Downloads had a steady trend, starting at around 17.8K in late September and reaching up to 23.1K by the end of December. Active users showed a steady increase, peaking at around 270K in mid-October before stabilizing around 246K towards the end of the quarter.
These insights into the performance of the top Film & Television apps on Android in South Africa for Q4 2023 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.